AI advisor chatbot launched by Vida

July 28, 2025 by Brendan O'Neill

Mortgage Advisors

News

Vida has announced the launch of a new chatbot that is fuelled by artificial intelligence (AI), with the aim of making it easier for advisors to access product and criteria information.

The specialist mortgage lender has named its new chatbot Mobi and it will be available to advisors all day every day. Vida has trained the AI on the lending criteria for its complete range of mortgage products, so there are no questions it should be unable to answer. The idea behind it is for advisors to be able to get quick answers to common application questions, thereby helping to cut back on processing delays.

The chief operating officer for Vida, Tommy Wright, spoke to Mortgage Introducer about the chatbot. He said that time was of the essence for advisors, due to how rapidly the mortgage market moves.

Wright then continued by saying:

“Mobi is here to give brokers the clarity they need, exactly when they need it. It’s a major step forward in our commitment to delivering a seamless, tech-enabled experience for our intermediary partners.”

He then added that the chatbot should be the first place that advisors look for answers. Wright concluded by stating that email and telephone enquiries would still be offered by Vida, but that they should be restricted to mortgage applications that are more complex.

The introduction of Mobi is just one part of a broader digital transformation that Vida is undergoing.

This should be a useful tool for those with CeMAP training, especially as it is not replacing support from human beings.