Green home improvements strategy urged by UK Finance

June 10, 2025 by Brendan O'Neill

Property Market

UK Finance is arguing that a plan is needed to boost public interest in green home upgrades, and has called on the industry to come together and develop one.

The finance and banking sector trade association has published a report where it puts this case in detail. The report states that this plan should consist of a mix of campaigns to inform the public, targeted policies and professional advice. The aim of it all would be to show housing associations, landlords and homeowners why it is vital that they retrofit their properties with equipment like heat pumps.

If the country is to achieve its 2035 carbon reduction target, it needs to fit roughly 1.5 million heat pumps in homes every year between now and then. The current data indicates that adoption rates among the public are nowhere near high enough to get there though.

Among the reasons that people have cited for not getting heat pumps installed are the up-front expense (54%) and lack of knowledge about possible savings (44%). Those figures are taken from a survey conducted by YouGov.

UK Finance is suggesting that any collaborative strategy should be overseen by a body set up by the government. Ian Bhullar from the organisation told Mortgage Strategy that:

“To meet our ambitious targets on greening the UK’s housing stock we need to drive demand and convince the public of the benefits.”

This is something that those with CeMAP mortgage advisor training could help with, as they provide guidance to many existing homeowners as part of their jobs.