LeadCrowd launches new advisor platform

October 22, 2025 by Brendan O'Neill

Lenders

LeadCrowd has revealed that it is launching a brand new platform for mortgage and financial advisors, which is aimed at helping them to generate new business leads.

This new platform is called Money Helpdesk and it will be available to all advisors working in the financial services sector. That includes those who offer mortgage, protection, investment, pensions and equity release advice. The site is not an entirely new innovation though – it is more in the nature of an upgrade. LeadCrowd previously offered a platform called Teito for generating leads and Money Helpdesk will be a replacement for that.

The main difference between the two is that Money Helpdesk is intended to cater to a wider range of advisors. This is part of the company’s plans for expansion into various different areas of the financial services industry.

Money Helpdesk will also be available to the general public. The site includes a tool for comparing mortgage rates between lenders and articles covering the latest mortgage industry developments. It contains information about pensions, estate planning and other investments too.

The co-founder and director of Money Helpdesk is Lee Trett. He told Financial Reporter that the company was excited to be able to introduce the platform, adding:

“Brokers who take Money Helpdesk leads will find that these customers already have some understanding of their products and services, thanks to our array of handy guides, and may have a good idea of the financial product they want, having used our sourcing tools.”

This sounds like it will be useful for those with the CeMAP qualification.