New key account manager appointed by LiveMore

October 2, 2025 by Brendan O'Neill

Mortgage Advisors

News

LiveMore has announced the recruitment of a new key account manager who will be in charge of the North, with Phil Beswick the man who has been selected for the role.

This represents the latest move during a long career in the financial services sector for Beswick. Much of that time has been spent working for lenders in the equity release field, making LiveMore a perfect fit for him. Up until now though, he has concentrated on business development roles. He was previously employed as the BDM for the North West by the Strike estate agency and for the North at Standard Life Home Finance.

What all of this means is that he will be bringing a range of useful contacts across the region to his new position. Beswick spoke to Financial Reporter after the news was confirmed, stating that LiveMore was innovating in the equity release market. He added that he was joining the company at a key moment, as it is in the middle of expansion.

Beswick then continued by saying:

“I will be focused on building strong relationships with advisors across the North, supporting them in growing their business while helping more clients benefit from the right solution.”

LiveMore national accounts head Darren Cunliffe said that the company had grown its revenues by 721% since 2022. He then added that Beswick had the talent and experience to help it consolidate that growth.

This could be seen as good news for people who have done CeMAP classes in the North West and then followed them up with CeRER ones.