Product search levels among prospective buyers fall

September 28, 2025 by Brendan O'Neill

Property Market

The number of searches for mortgage products among potential buyers fell during the past week, after the Bank of England made the decision to keep the base rate at the same level.

There was a weekly fall of 9.4% in the number of searches for residential products on the Twenty7tec platform. The total number of those searches for the week was 50,500, whereas for the week before it was 55,714. Residential searches always make up the majority of the overall search activity, but they were not the only ones to experience a decline in the last week.

Searches for remortgage products also went down – to a greater degree. There was a drop of 12.7% in comparison to the weekly average. When it comes to searches for products suitable for first-time buyers, the drop was 10.2%. Therefore, this is clearly a market-wide issue.

Among the factors that are likely to be making buyers wary are worries about affordability; the desire to wait for rates to come down; and concerns about what will be in the autumn Budget. The fact that searches for all types of products have fallen indicates that confidence among borrowers is low at the moment.

Speaking to Mortgage Introducer, Nakita Moss from Twenty7tec said that:

“We expect a rebound in both residential and remortgage searches as pent-up demand is released, and advisors need to be prepared to have the data at their fingertips to give their clients the best options.”

This is something that everyone with CeMAP mortgage advisor training will be hoping for.