Three new hires for West One Loans

December 30, 2025 by Brendan O'Neill

Lenders

Mortgage lender West One Loans has announced the appointment of three new people to management roles, who will work in its buy-to-let, second charge and residential departments.

One of those new hires is Aaron Farrell, who has been appointed regional account manager in the North East. In that role, he will have responsibility for managing the lender’s relationships with mortgage advisors across both its residential and buy-to-let ranges. Before joining West One Loans, Farrell worked as an account manager for LiveMore Mortgages. He was in charge of growing its business and building connections with intermediaries.

Farrell has been employed within the mortgage industry for over a decade and a half and has also worked for Principality Building Society. He was a business development manager for the North during his time there.

The other two new appointments by West One Loans are Lloyd Turner and Kevin Brodigan. Turner has been hired as a distribution and sourcing manager, while Brodigan will work as delivery and proposition manager. They will be charged with building the company’s mortgage business and helping to change its proposition.

West One Loans mortgages managing director is Marie Grundy. She was quoted by Financial Reporter as saying that everyone at the company was pleased to be bringing the three on board. She then added:

“As we continue to expand our reach and refine our proposition, these appointments reinforce our commitment to investing in the right people to deliver outstanding outcomes for our intermediary partners and their clients.”

Mortgage advisors with the CeMAP qualification need people of this calibre at lenders.