Dashly acquired by Mortgage Advice Bureau

February 12, 2026 by Brendan O'Neill

Mortgage Advisors

The Mortgage Advice Bureau (MAB) has announced it has purchased Dashly, as it seeks to improve the experience that it offers to its customers.

This move has not come from nowhere, as MAB invested in the mortgage monitoring site at the start of 2025. Now it has assumed full control of Dashly though, which ensures the site will be customised to fit the roadmap laid out by MAB. This means its system for monitoring available mortgage products will be integrated into the MAB offering for customer relationship management (CRM), which is called Platform.

As a result, the information contained on both platforms will be synchronised. This will make it easier for mortgage advisors who are part of the MAB network to keep track of changes that lenders make to their products. Dashly is already widely used by advisors and has been since it was launched more than five years ago.

Another difference advisors will find following the acquisition is that their online conversations with customers are customised using data gleaned from AI and Platform. They will also be able to use Platform to conduct those conversations, which will let them assess the available products while doing so.

The MAB CEO is Peter Brodnicki. Talking to Mortgage Solutions, he said:

“Dashly’s data hub and mortgage monitoring tool align perfectly with our plans to widen the reach of our partner firms and add continuously increased value to existing and future customers.”

This kind of tech innovation is a reason why many advisors with CeMAP training choose to become part of networks.