Advisors in Midlands optimistic about this year

February 10, 2026 by Brendan O'Neill

Mortgage Advisors

A survey of advisors in the Midlands has found that the majority of them feel very positive about the chances for their businesses this year.

This survey spoke to advisors throughout the region who are part of the Primis Mortgage Network. It was conducted during an event the network held recently in Warwickshire. What the results show is that 74% of the advisors who took part feel ‘somewhat optimistic’ or ‘optimistic’ about this year. This adds up to nearly three-quarters of them, which is an extremely encouraging finding for the survey.

It also asked advisors to evaluate their prospects for this year in comparison with the last. In response to this question, 81% said that they were anticipating a rise in their volumes of business during 2026. Another 18% of them thought business levels would stay more or less the same. Only 1% said that they thought things would get worse.

This optimistic outlook extends to protection business too. 83% of advisors told the survey that they thought there would be more customers seeking protection advice this year than in 2025.

Despite the overall positivity though, advisors are aware of challenges relating to the economy. Just over half (51%) said that this was the biggest issue for them in the coming year.

Neil Hoare from LSL Financial Services told Mortgage Strategy that:

“There are around 1.8 million fixed-rate deals are due to expire, which creates a huge opportunity in the refinance market for brokers, especially with rates expected to fall even lower.”

This suggests that demand for CeMAP training courses will stay high.