Mortgage advisors urged to look at equity release market

July 18, 2025 by Heidi

CeRER

One of the biggest providers of equity release products in the UK has urged mortgage advisors to pay closer attention to that market, arguing that demand for the products is on the rise.

Key Later Life Finance is a specialist lender that focuses on equity release lending. In issuing its call to advisors, the company referenced the Mortgage Discussion Paper published by the Financial Conduct Authority (FCA). This looked at the situation for older borrowers in great depth. It also sought to highlight the potential opportunities for mortgage advisors in later life lending, as well as the danger of missing out on them.

Among the stats that were uncovered by the report is the fact that 38% of adults are not currently putting enough money by for their retirement. The report also found that 22% are not clear about what their options are. Key Later Life Lending has pointed out that this is an untapped market for many advisors.

The lender has conducted its own research that saw it canvas the opinions of mortgage advisors. Over 50% of them indicated that they expect growing demand for equity release products during the next few months. That expectation is down to a mix of more such products hitting the market and a general rise in property market confidence.

For this reason, Key Later Life Lending is urging advisors to capitalise on this opportunity by engaging with current clients and reaching out to new ones.

Advisors would need to follow up the CeMAP qualification with the CeRER one to do this.