Twenty7tec findings show rising product searches

January 26, 2025 by Heidi

Property Market

Twenty7tec has revealed that the total number of searches for mortgage products that advisors conducted using its platform rose last year, according to its internal data.

This data indicates that there was a rise of 7.96% in the total search numbers over the course of 2024. Much of the increase appears to have been driven by searches for products suitable for those buying for the first time. These accounted for 17.687 million product searches, which marked a rise of 5.02% on the total for last year. It was also a real terms market record for first time buyer searches using the platform.

There were also a record high number of searches for self-employed products within a single year. These rose annually by 7.47% according to the data. Searches for green mortgages on Twenty7tec went up by 100.73% in comparison to the year before.

Green purchase mortgage searches rose by 111.62%, while for green buy-to-let products there was a 67.41% year-on-year rise. All of this activity ensured that Twenty7tec saw its busiest year in terms of purchase search numbers since the platform was launched. The total figure was 8.07% higher than the previous record, back in 2022.

Nathan Reilly from the platform said that while there was a rise in the total search numbers, the overall picture was more complex. Purchase searches had gone up while remortgage ones had fallen.

This is still a set of findings that will be welcomed by those with CeMAP mortgage advisor training, as purchase deals are a big part of their business.