LeadCrowd launches digital lead marketplace

December 6, 2025 by Brendan O'Neill

Mortgage Advisors

LeadCrowd has announced the launch of a brand-new digital service for mortgage advisors, which offers them a way of purchasing leads at a variety of prices.

It has been given the name LeadCrowd Marketplace, which provides a clear indication of how it works. This service functions as an online market in which leads can be purchased by advisors. It is made up of enquiries that were generated in the real world, buta which ultimately went unsold. According to LeadCrowd, advisors will have the option of buying them at a discounted price via this market.

They will also be able to use a filtering tool that is based on the age of the leads, when searching. Prices for each lead will go down the longer they are on the market, because the value of a lead naturally declines over time. Other ways of filtering search results include by type of enquiry and by postcode.

LeadCrowd intends this new service to be a complement to its main one, which is as a platform for generating mortgage leads. It means advisors who are looking for ones that are discounted in price can find them easily using LeadCrowd Marketplace.

The LeadCrowd co-founder and director Lee Trett told Financial Reporter that:

“Maybe you’re just starting out as a mortgage broker and have limited capital to spend on leads, or perhaps you’re a larger firm that’s keeping an eye out for a bargain? Either way, our Marketplace gives advisors the option to purchase leads the frugal way.”

This sounds great for anyone with CeMAP mortgage advisor training.