MPowered Mortgages expands digital assistant service

April 18, 2025 by Brendan O'Neill

Mortgage Advisors

MPowered Mortgages has announced that it is expanding the functionalities of its AI-fuelled digital assistant, with this tool now set to be at the heart of the service it offers to advisors.

The biggest difference that mortgage advisors will find from now on will come when they contact MPowered by telephone. The AI assistant will respond automatically to those calls and will be able to answer basic questions. MPowered has made it clear that it does not view this expanded solution as a replacement for human agents, though. Instead, the assistant will deal with standard enquiries, while passing more complex ones over to human beings.

Another change that the company has introduced is to the way that advisors gain access to the assistant. Before, they had to make calls to a telephone line set up specifically for that purpose. Now, they will simply have to call the main MPowered Mortgages number and will be put through to the assistant automatically.

The CEO of MPowered Mortgages is Stuart Cheetham. Talking to FT Adviser, he stated that the company was committed to improving its offering to mortgage advisors and that this latest step was part of that.

Cheetham then continued by saying:

“Now brokers working with us can focus their time on more complex client case issues rather than wasting their time on the end of a phone line waiting for simple answers to criteria related questions.”

Given how busy the majority of those with CeMAP mortgage advisor training are, anything that can save time will likely be welcomed warmly.