Mortgage lender Pepper Money has announced the creation of a new hub within its main website that is targeted at mortgage advisors and offers support and guidance on business marketing.
This lender offers specialist loans. It is stating that its new hub will help advisors to sell their expertise in that area of the market and others to both clients that they already have and potential new ones. It can be found on the company’s official site and, among other things, it provides insight and pointers on what advisors need to think about ahead of promotional campaigns, as well as the types of customers that they will need to try to reach with them.
It will also contain practical help with everything from advertisements to social media marketing, email campaigns and PR. Called Marketing Hub, Pepper Money is stating that advisors who use it will be able to complete a form to speak to key account managers about issues like boosting their corporate profiles.
The Pepper Money director of sales Paul Adams told Financial Reporter that:
“We hope this support is well received by brokers who are keen to promote their services further and potentially reach new target markets. It may also support new broker firms to the industry in getting some early traction as they look to build a new customer base.”
After doing the CeMAP training course that is necessary to be qualified to work in the industry, advisors still need support of this sort from lenders to serve their clients.
