AI remortgaging system launched by ex-mortgage advisor

July 16, 2026 by Brendan O'Neill

Mortgage Advisors

A woman who used to work as a mortgage advisor has launched a new system powered by AI to help people with remortgaging.

This system is called Go Automation and it was developed by Annmarie Baylan. It is designed for fixed-rate mortgage holders who already have an advisor. The system stays in touch with them through messages on WhatsApp, before booking an appointment with their advisor to discuss remortgaging options. This meeting is booked on the same day that retention rates are revealed by the mortgage lender.

Baylan came up with the idea for Go Automation after learning most people opt to renew with their existing lenders without even looking at what options are available. The system will send them messages outlining the importance of a market review in getting the best deal when remortgaging.

It then books an appointment with an advisor six months before their current deal runs out – leaving plenty of time to look at the choices available. In addition to helping clients find lower rate deals, the system will also promote the businesses of mortgage advisors and help them to comply with Consumer Duty.

Baylan spoke to Financial Reporter about her creation:

“The problem has never been that brokers don’t want to follow up. It’s that doing it consistently, at the right time, for the right lender, across hundreds of clients with different end dates, is simply impossible to do manually alongside running a busy advice business.”

This news may be particularly relevant to any advisor looking to use a system like this after completing their CeMAP training.