Survey shows more advisors using AI

August 2, 2026 by Brendan O'Neill

Mortgage Advisors

A new survey shows that there has been a rise in the number of financial advice professionals who are using AI tools. Mortgage advisors are embracing AI just like most other professions.

This is the finding of intelliflo’s UK Advice Efficiency Survey for 2026. When the company conducted that survey last year, 43% of advisors were making use of AI solutions. By comparison, in this year’s survey that number jumped to 74%. A total of 209 professional advisors were surveyed by intelliflo, and the results appear to indicate that they are embracing AI.

AI usage by companies that offer advice has increased by no less than 31 percentage points during the past 12 months. What the survey also reveals though is that AI is not replacing advice provided by a human being – it is just being used to deal with mundane tasks.

Among the jobs that are being delegated to AI solutions are administrative procedures that can safely be automated. 87% of advisors are using it for transcriptions and taking notes. 44% are deploying it during the writing of reports.

The survey does show that some advisors are frustrated by AI though. The main reasons for that are bad integration of AI into existing tech systems and the lack of a unified tech approach by their companies.

Nick Eatock is the intelliflo CEO. He told Financial Reporter:

“There’s a clear business case for modern, integrated solutions, like wealthlink and intelliflo IQ, which put an end to rekeying the same client data again and again.”

Technology like AI can help those with CeMAP mortgage advisor training to deliver positive outcomes more efficiently but won’t replace the human interaction needed.