Twenty7tec releases data to help advisors plan

January 6, 2025 by Brendan O'Neill

Mortgage Advisors

Twenty7tec has issued data from its platform covering the past half decade, so that mortgage advisors can make use of it when they are working out their plans for next year.

This data dump is designed to help advisors identify what their busiest periods typically are, as it shows customer activity on the platform during that five-year period. Twenty7tec is arguing that they can use it to prepare strategies for focusing their time and energies on those periods when it comes to 2025.

What the data reveals is that mortgage searches on the platform hit their peak from 11am to 12pm each day. That is true for homebuyer, buy-to-let and purchase mortgage products. This one-hour period in the day is also the time when mortgage advisors complete the most European Standardised Information Sheets (ESIS). However, 2-3pm and 3-4pm are also busy times for that.

The data also makes it clear which weeks are the busiest for advisors, on average. According to the Twenty7tec figures, the sixth week of each year is the one that produces the most product searches. The average number for that week is 349,678. It is the early part of the year – typically the initial eight weeks – that is busiest overall.

Another useful point that the data uncovers is that the busiest individual day is almost always Tuesday. This day accounts for 20.59% of the weekly product search activity on the platform.

This is exactly the sort of information that can help those with CeMAP training to create an efficient work schedule.